The comfort zone and baby steps
In my keynote presentation at the CIO Perspectives event earlier this week, I tried to provide insight into what slows down CIOs and IT folks in general from being more active on social media, with the hope that motivation could be found through this insight and more people from IT would get “out there” and involved in these new platforms. Two years ago, I wrote a post on why CIOs should get hands on with social media. The reasons remain relevant to this day, but my argument was weak because it’s simply a logical argument that doesn’t recognize what’s really … Read more