Personal Brand

Networking During a Pandemic

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Networking During a Pandemic

The time has come for you to figure out how you are going to enhance your online presence. Maybe you have dabbled here and there—sharing an article, liking a tweet, or posting some thoughts on LinkedIn. But now it’s time to get serious. With in-person networking curtailed by the coronavirus, your online presence is more important than ever. Maybe you have been reluctant to build an online presence because you don’t like the idea of selling yourself or feeling fake. But that’s the wrong way to look at it. Building your online presence is an opportunity to learn, to help … Read more

Master Time Management With a Focus on Results

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We admire people who accomplish things. But our culture often confuses busy with results. The trouble is that being busy and accomplishing things can both feel the same sometimes. Because a full calendar, a long to-do list, and an active email box all seem like they will lead to results. But simply filling up your time with important-seeming to-dos can actually lead you in the wrong direction if you’re not careful. Here is a better way to think about your time and effort. Think forward in time and imagine how you will look back on what you are working on … Read more

Learn How to Do Your LinkedIn Profile Photo the Right Way

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Your LinkedIn profile photo is one of the most important updates that you need to make. You might update LinkedIn when you change jobs, take a seat on a board, or volunteer with a nonprofit. Maybe you even tweak your summary now and again or collect some new references. That’s all great, but your profile photo is even more important. It’s the first thing people see, and it’s the one way to make the most human contact online. If your photo is old, low quality, or a cropped version of an image that wasn’t taken with LinkedIn in mind, you … Read more

How To Use Your Personal Brand to Grow Your Career

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When people mention your name, what value proposition comes to mind? Does your name act like a “brand” for you? Think about some well-known business names: Warby Parker. McDonalds. GoPro. Soul Cycle. Target. Tesla. The value that comes to mind is clear and easy to understand. You know right away what it’s all about, and whether you’re interested or not. Imagine having that kind of clarity in people’s minds when they think about you. That’s your personal brand. And it works for employees as well as entrepreneurs. Because, maybe your name isn’t going to flash up on a billboard sign, … Read more