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How To Use Your Personal Brand to Grow Your Career

When people mention your name, what value proposition comes to mind? Does your name act like a “brand” for you? Think about some well-known business names: Warby Parker. McDonalds. GoPro. Soul Cycle. Target. Tesla. The value that comes to mind is clear and easy to understand. You know right away what it’s all about, and whether you’re interested or not. Imagine having that kind of clarity in people’s minds when they think about you. That’s your personal brand. And it works for employees as well as entrepreneurs. Because, maybe your name isn’t going to flash up on a billboard sign, … Read more