How to Be Productive: Lessons from Late-Night TV

how to be productiveImagine if you did more doing. What would that look like?

Maybe you would take a big leap. Perhaps you would do something that is really important. But you definitely would at least take a baby step in a positive direction. And sometimes that’s all it takes to get the ball rolling.

You’ve got to act now!

That nostalgic late-night commercial imperative may just contain the key.

Because action is the way progress is made. And progress is where results come from.

Nobody ever got to where they wanted to go by standing still.

Even if by one step at a time, they moved. They took action.

So, what’s it going to take to get you to sign up today?

You are the type of person that wants to achieve more. You are the type of person that gets energy from a sense of progress. And you might also be the type of person that is a little hard on themselves because you don’t think you are doing enough to achieve more and to make more progress.

That’s exactly the type of person who can benefit most from this idea of action.

Because when you take action, a little internal magic always happens.

When you take an action, you will immediately get a sense of accomplishment. You will recognize that the action itself is a confirmation of your commitment to achieve more. That gives you a sense of progress, which is later affirmed again as you realize that the action you took is moving you toward concrete results.

This gets you excited to take more action.

It builds like a snowball.

Now really is the time to act (Operators are standing by!)

Action is good. And the time to act is now.

Those TV commercials are right.

You know the benefits are great. You know the cost is reasonable. Particularly when you consider all the bonuses that are included in this special offer (you feel great, have more energy, etc.).

Heck, you can even make small, easy payments over time…(baby steps!)

Of course, this isn’t a 100% rational endeavor. We are humans. We don’t always feel like acting.

That’s the secret of a limited-time offer. That’s why you must act now.


We respond to deadlines. Because once the deadline passes, we have missed the opportunity. And we don’t like missing opportunities.

The trouble is, the time limits on our big goals aren’t presented as clearly and dramatically as they are in an old-school TV commercial.

But they are just as real.

You have to act today if you want to accomplish something in the future. Maybe you already recognize that. Maybe you already regret not having acted sooner.

That’s ok. Use that as fuel to start acting now.

Like the saying goes, the best time to plant a tree was 20 years ago. But the second best time to plant a tree is today.

Where do you want to be in 20 years?

So much of what we worry about now doesn’t matter later on.

We worry what other people will think. We worry about feeling uncomfortable. We worry about feeling dumb or silly.

All while the real thing to worry about is not having acted. People don’t often regret the things they’ve done as much as they regret the things that they wished they had done (or at least tried) but never did.

Think about your big goals. Then think about the small actions that will take you closer to them.

Then act now. Before it’s too late!